Growth systems for IT companies
Referrals aren’t a
strategy.
They’re a hope you can’t
scale.
I build B2B pipeline systems for software companies, AI agencies, SaaS teams and tech consultancies – LinkedIn, demand generation, and buyer intent, wired together so opportunities show up whether or not you posted today.
Book a Strategy call
start with the $50/day system
8+ yrs in growth marketing
100+ businesses supported
11+ countries served
$100M+ revenue influenced
Trusted by teams like
The real problem
Marketing isn’t broken.
Your lead generation system is.
- Referrals dry up the moment you stop asking.
- Upwork and marketplaces squeeze your margins.
- Cold outreach gets quieter every quarter.
- Campaigns produce impressions, not conversations.
- Sales complains about lead quality, not lead volume.
- The founder becomes the entire marketing department.
None of this gets fixed by spending more on ads.
It gets fixed by a system that builds demand before a buyer is ready to talk to sales – and captures them the second they are.
“That’s a system. Not a campaign.”
Which one are you?
Every IT company sits on this ladder. Most don’t know which rung.
You might be…
Referral-Reliant
Growth happens when someone remembers to mention your name. No one owns pipeline. Revenue moves in unpredictable bursts.
or…
Campaign-Running
You run ads, post content, send outreach – separately. Each channel gets judged on its own, so nothing compounds.
Your target is…
System-Compounding
Demand generation, capture, ABM and sales enablement run as one machine. Every month’s pipeline is bigger than the last, without more hours from you.
Pro tip
Most B2B buyers now do the bulk of their research before a rep ever gets a call. Waiting for outbound to “warm up” a cold list is the slow way. Demand generation is how you’re already trusted by the time someone reaches out.
How it works
One system. Four engines running together.
Most agencies sell you one channel. I build the system that connects all four – so visibility, capture, targeting and conversion reinforce each other instead of competing for budget.
01
Demand Generation
Founder-led content and LinkedIn campaigns that put you in front of the right buyers, consistently, long before they’re in-market.
02
Demand Capture
High-intent marketing that catches companies already searching for a solution like yours, so you’re the obvious call to make.
03
Account-Based Marketing
Instead of marketing to everyone, campaigns built for the specific companies – and the specific people inside them – who actually decide.
04
Sales Enablement
Sharper positioning, messaging and follow-up so more conversations turn into qualified pipeline, not just more leads for sales to chase.
- Offer 01
- Start Point
The $50/Day LinkedIn Ads Quick-Win System
The cheapest, fastest way to prove this works. Built for IT and tech companies who want visibility and real conversations before committing thousands a month to an agency retainer.
- ICP positioning
- LinkedIn Thought Leader Ads
- B2B buyer journey mapping
- Demand generation framework
- Sales follow-up framework
- Offer refinement
- Founder content strategy
- Multi-stakeholder messaging
- Retargeting
- Performance dashboard
A repeatable pipeline that compounds – not a campaign that stops the moment you stop paying attention to it.
Book a Strategy call
More ways to work with me
Most people start with the $50/day system. It’s not the only one.
Every system below is built specifically for IT and tech companies, and ready to go now.
start free
$50/Day LinkedIn Ads Quick-Win System
Visibility, conversations, and pipeline validation on a starter budget.
Available now
LinkedIn Outreach System
Connection and DM sequences that book calls with decision-makers directly – no ad spend required, runs alongside the paid system.
Available now
10x Offer Creation
Rebuilding what you’re actually selling – positioning, packaging, and pricing – so the same traffic converts at a materially higher rate.
Available now
ICP & Account Targeting System
Moving from static personas to a scored, prioritized account list your ads and outreach both run on.
Why listen to me
Every system I build started with one promise.
Hayyan Qadri – Founder, Brands Nebula
My marketing journey didn’t begin with an agency. It began with helping my father.
In December 2016, after 25 years in a stable marketing career, my father resigned to start a Mandarin language institute – AX Institute, named after his Chinese name, Axin. We had one classroom, seventeen chairs, and a lot of uncertainty. I didn’t want him to regret that leap.
So I learned Meta Ads, landing pages and conversion optimization, and built a repeatable enrollment system instead of just running campaigns. By the grace of Allah, the classroom stayed full. Within two years we expanded into central Karachi – a win that gave me the confidence to help cafés, medical labs, media companies and B2B consultancies, while keeping our own coaching center consistently overbooked.
Book a Strategy call
The journey
From a 17-seat classroom to B2B systems for IT companies.
2018Enrollment system built on Meta Ads lets us expand into central Karachi.
2020COVID shuts physical operations down – we rebuild fully around online education.
2021Close our first $12K+ corporate B2B training deal, sourced through SEO.
202217 course sales on under $100 ad spend for Sir Hammad Siddiqui – the start of CAREERGURU.co.
2022–2025Help sell 7,000+ courses, contributing to $2.4M+ in revenue.
TodayBuilding predictable B2B lead generation systems for IT companies through Brands Nebula.
What those years taught me
Not just advertising. How businesses actually grow.
Marketing
- Performance marketing
- Conversion optimization
- Funnels
- Positioning
- Offer creation
sales
- Sales process design
- Lead qualification
- Follow-up systems
- Buyer psychology
Business
- Buyer psychology
- Hiring
- Marketing management
- Scaling operations
Strategy
- Working with CEOs
- How CFOs think
- Working with CTOs
- Revenue planning
Experience at a glance
The numbers behind the story.
Years in growth marketing
0
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Businesses supported
0
+
Countries served
0
+
Ad spend managed
$
0
M+
Revenue influenced
$
0
M+
Courses sold (CAREERGURU)
0
+
Course revenue generated
$
0
M+
ROAS achieved
0
X
PROOF
Credentials & results
Certifications
Client results
Developed a data-driven performance marketing strategy that increased qualified B2B leads by 165% in six months while reducing the average cost per acquisition by 38% through optimized paid campaigns and conversion-focused landing pages.
Sarah Mitchell, Marketing Director, GrowthEdge Technologies
Implemented a full-funnel digital marketing campaign combining SEO, LinkedIn advertising, and marketing automation, resulting in 210% more inbound inquiries and a 72% increase in monthly revenue opportunities within eight months.
David Carter, CEO, Nexa Business Solutions
Redesigned the company’s digital acquisition strategy with targeted content marketing, email nurturing, and analytics optimization, boosting website conversions by 94% and generating 3× more sales-qualified leads in less than five months.
Emily Rodriguez, Head of Growth, Elevate Consulting Group
A few more photos
From a 17-seat classroom to speaking on B2B growth.
Brands Nebula – named for a lifelong love of astronomy.
Husband to Ayesha. Father to Imad and Zaydan.
What I write about
Practical, not theoretical.
B2B Demand Generation
Demand Capture
LinkedIn Ads
LinkedIn Outreach
Offer Creation
Founder-Led Marketing
B2B Positioning
Productizing IT Services
Account-Based Marketing
Sales Pipeline Systems
AI in B2B Marketing
Lead Generation Frameworks
How we can work together
Pick your starting point. Not every founder needs the same thing.
Option 01
Strategy Call
Free. For founders who need clarity on where the current pipeline is leaking, and what to fix first.
Option 02 – Start Point
$50/Day LinkedIn Ads Quick-Win System
Hands-on implementation for companies ready to build predictable lead generation now, on a starter budget.
See what’s included
Option 03
1:1 Consulting – $650/2hr
Direct access to me for a focused 2-hour session – positioning, offers, campaigns, or a second pair of eyes on what’s broken.
Book a session
Option 04
Brands Nebula
Looking for a team to execute ongoing strategy, content, paid media and demand generation?
Visit Brands Nebula
questions
Before you book a call
Who is this for?
Software development companies, AI development agencies, SaaS businesses, enterprise software firms, UX/UI studios, MVP shops and technology consultancies generating $20K–$100K+ MRR and looking to add $15K–$50K in predictable monthly revenue.
How much should I budget for Linkedin ads?
The LinkedIn Ads Quick-Win System is built around a starting budget of roughly $50/day – enough to build consistent visibility with decision-makers without committing to a large monthly retainer before you’ve seen results.
When can I eexpect results?
Visibility and early conversations typically build within the first few weeks. A compounding, repeatable pipeline is a quarter-over-quarter outcome – this is a system, not a one-time campaign.
Is this better than cold outreach?
It’s designed to work alongside outreach, not replace it – by building trust and visibility before a cold message ever lands, so response rates improve across every channel you’re already using.
Can this work if we already have a sales team?
Yes – the sales enablement layer is built specifically to hand your team better-qualified conversations, with messaging and follow-up systems that shorten the path to close.
What does 1:1 consulting cost?
$650 per 2-hour session, booked directly with me. Used for positioning, offer creation, campaign audits, or working sessions where you need my eyes on something specific rather than a full engagement.
Is the Quick-Win system the only offer?
No – it’s the start point most people choose first because it’s the fastest, cheapest way to see results. The LinkedIn Outreach System, 10x Offer Creation, and ICP & Account Targeting System are also ready now, all built specifically for IT and tech companies.
Let’s talk
Your next client shouldn’t depend on luck.
If your company is still relying on referrals, marketplaces or inconsistent outbound, let’s find where your pipeline is leaking and build the system behind it.